PRINCIPALS OF NURTURELAB

Selina Baxby

DEON RADEMEYER

Strengths Consultant | Leadership, Team Performance & Female Leadership Development
Selina Baxby is a highly experienced Strengths consultant who is passionate about nurturing individuals and teams to reach their full potential. She combines her expertise in strengths development, human resources, recruitment and sales to deliver personalised strengths development programs to both corporates and individuals.

Selina is dedicated to utilising a data-driven approach to personal and professional development, understanding the invaluable power and accuracy of the CliftonStrengths assessment in providing robust insights.
 
Selina’s qualifications include a Bachelor of Commerce and post graduate qualifications in Strategic Workplace Management. She is certified in the CliftonStrengths assessment, MSCEIT (Emotional Intelligence assessment) & HBDI (whole brain thinking assessment). By leveraging an individual’s data Selina helps teams capitalise on their collective contributions creating collaborative and high-performing work environments.
 
With 3 grown daughters Selina has a personal passion for addressing the female leadership gap. With extensive experience working with female leaders and emerging leaders she is dedicated to supporting them in leading authentically.
 
Selina has successfully partnered with organisations such as NSW Government, CBRE Asia Pacific, Australian Banking Association, WorkPac, RediMed, the HMA Group and Bond University. 
 
With Selina’s guidance and experience clients unlock the power of their Strengths and achieve remarkable fulfilment and success.

Human Capability Advisor | Strengths, AI & Career Relevance
Deon is a Human Capability Advisor, Gallup Accredited Strengths Coach and Leadership Facilitator with more than 25 years of experience helping leaders, teams and organisations improve performance, capability and collaboration.
His work sits at the intersection of human capability, artificial intelligence, leadership and team effectiveness. Deon helps organisations understand how work is changing, strengthen the distinctly human capabilities that matter most, and use AI in practical ways to enhance learning, development and performance.
He has facilitated more than 500 team workshops and worked with over 5,000 participants across financial services, telecommunications, technology, government, education and luxury retail. His work combines evidence-based approaches including CliftonStrengths, team coaching and behavioural development with emerging AI tools to create practical and highly personalised development experiences.
A growing focus of Deon’s work is Career Relevance, helping individuals understand how their industry and role are changing, identify where their capabilities will create future value, and take practical action to remain relevant as AI and automation reshape work.
Deon is a Gallup Accredited Strengths Coach and Trainer, a Certified Team Performance Coach with Team Coaching International, an Everything DiSC Accredited Facilitator, and a Certified Team Performance Practitioner with The Grove Consultants International. He also holds an Honours Degree in Commerce and Information Technology, providing a strong foundation across business, technology and organisational performance.